Your Complete Guide to Meaningful Corporate Gifting

Holiday corporate gifting is more than just tradition — it's a key opportunity to build lasting relationships, show appreciation, and create a memorable touchpoint between your brand and its recipients. Whether it's for clients, partners, or employees, getting the right gift shows your commitment and thoughtfulness, setting the tone for a prosperous year ahead.

Corporate gifting has come a long way. What once started as a year-end holiday gift of pencils, pens, and keychains with company branding, has evolved into a nearly 800 billion-dollar industry, and with good reason – corporate gifting is statistically proven to have positive impacts on almost every aspect of your business. 

Fun Fact: one of the first documented cases of corporate gifting was done by John D Rockefeller in 1883 when he gave his employees calendars for the new year!

Let’s take a look at some of the most compelling corporate gifting statistics.

• 80% of people feel more positively about a brand after receiving a gift.
• 63% of companies say corporate gifting has improved relationships with clients and employees.
• 57% of recipients say corporate gifts strengthen their opinion of a company and make them more likely to do business with them again.
• Corporate gifting is estimated to grow 8% annually as more companies prioritize brand engagement and client retention during the holidays.
• 46% of companies plan to increase their budget for holiday gifting this year, highlighting the importance of personalization and quality in making a lasting impression.

These statistics underscore the importance of thoughtful corporate gifting, not only as an act of holiday spirit but also as a valuable business strategy.

Holiday Corporate Gifting

The holiday season is a prime opportunity for corporate gifting, with Christmas being the most popular choice. However, businesses can also take advantage of other celebrations like New Year's, Thanksgiving, or special occasions like Employee Appreciation Month and Pride Month. Expanding gifting beyond the typical holidays allows companies to make a lasting impact throughout the year, showing their appreciation in meaningful ways. Whether it's a beautifully curated gift basket, a personalized brandbox, or a luxury item, holiday gifts can make a lasting impression.

For businesses, it’s all about standing out—choosing thoughtful, customized gifts that reflect the company's values and strengthen connections. Branded items with subtle logos, custom packaging, or even eco-friendly and sustainable gifts are becoming more popular as companies focus on personalization and sustainability during the holidays. By planning and ordering early, businesses can ensure timely deliveries and maximize the impact of their gifts during this busy season.

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Custom Corporate Gifting

In 2024, corporate gifting has evolved from standard options to more personalized, customized experiences that reflect both the recipient's values and your brand identity. Tailoring gifts to reflect your brand’s unique identity ensures a meaningful connection, helping to foster stronger relationships with both employees and clients while leaving a lasting impression.

Corporate Gifting with Brandbox

With brandbox by Lahlouh, creating the perfect holiday gift is effortless. With hundreds of items to choose from and expertly curated kits ready to go, corporate holiday gifting has never been easier. Curated brandboxes are a fantastic way to personalize a gift while maintaining a cohesive theme. Whether it’s snacks, drinkware, tech gadgets, or wellness products, corporate gifting boxes can be tailored to the recipient’s preferences, reflecting both your company’s brand and the individual’s personality.

Corporate Gifting for Employees

Employees are the backbone of any business, and showing appreciation through holiday gifts is major a morale booster. Ideas can range from practical gifts like custom apparel or tech accessories to more personal touches like wellness kits or experiences. It’s important to tailor employee gifts to company culture — whether it’s a tech-driven environment, a creative one, or a mix of both! Here are some of our most popular corporate gifting products for employees:

brandbox: What’s Cookin?

The What’s Cookin’ brandbox is the ideal choice for holiday corporate gifting, offering employees a fun and creative way to celebrate the season. Whether they’re cooking with family, friends, or enjoying a solo culinary adventure, this box has everything they need for a delightful experience. The set includes:

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• La Cuisine Prep Apron
• La Cuisine Potholder Hot Pad Set
• La Cuisine Silicone Baking Utensils

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This gift adds a personal touch that sparks joy in the kitchen, making it perfect for the holidays!

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JBL Wireless Over-Ear Headphones

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JBL Headphones stand as a perfect gift for your employees. Great for a productive day at the office and a way to enhance their downtime, this little luxury shows your appreciation for all their hard work throughout the year. Whether they’re focusing on work or unwinding with music or podcasts, It’s a thoughtful way to combine practicality and relaxation into one meaningful gift.

Corporate Gifting for Clients

Client gifts should strike a balance between personalization and professionalism. Gifts that reflect your company’s relationship with the client can make a meaningful impact, showing that you understand their values and preferences while reinforcing the personal connection you’ve built over time. For example, a travel-themed gift for a client who frequently attends conferences, or a cozy set for one who works from home, can leave a memorable impression. Some of our top corporate gifting choices for clients include:

brandbox: Wine-In & Dine-In

The Wine-In & Dine-In brandbox offers a luxurious experience designed for your hardworking clients, giving them a chance to unwind in style. Whether they're hosting an intimate gathering or enjoying a quiet evening, this elegant set provides everything needed for a sophisticated night in. The items include:

• Out of The Woods® Connoisseur Wine Tote
• La Cuisine Cheese Board with Serving Set
• Slowtide® Throw Blanket

This carefully curated box blends comfort and class, making it the perfect gift to show your clients just how much you appreciate them.

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Be Home Brisbane Decanter

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The Be Home Decanter is a perfect gift for clients — a unique, versatile piece they’ll treasure. The decanter adds elegance to any space, whether they’re showcasing their sommelier style or using it as a vase for fresh flowers. Crafted from mango wood that only becomes more beautiful with age, it’s designed to leave a lasting impression. A gift that’s both practical and memorable, it serves as a reminder of your appreciation each time they see it.

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Things to Consider for Holiday Corporate Gifting

When planning your holiday gifting strategy, keeping a few key factors in mind can ensure your gifts are thoughtful, timely, and memorable. Here’s a checklist to guide you:

• Budget: Striking the right balance between cost and value is crucial. Opt for gifts that reflect your appreciation without exceeding your budget. Consider meaningful yet cost-effective options that align with your brand.
• Timing: Ordering early is essential to avoid the holiday rush and shipping delays. Planning ahead allows time for customization and ensures your gifts arrive when they’ll make the most impact.
• Customization: Personalized gifts go a long way. Whether it's a custom logo, a handwritten note, or a curated gift box, customization adds a personal touch that strengthens the connection between you and the recipient.
• Cultural Sensitivity: Be mindful of the diverse backgrounds of your employees and clients. Choose gifts that are inclusive and appropriate for all, considering cultural, religious, and personal preferences.
• Sustainability: With many companies focusing on eco-friendly initiatives, incorporating sustainable gifts can reinforce your commitment to the environment. From recyclable packaging to ethically sourced items, sustainable options make a positive statement.

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As the holidays approach, corporate gifting offers a unique chance to celebrate your relationships and express appreciation in thoughtful, memorable ways. By choosing gifts that align with your brand and reflect the values of your recipients, you go beyond the usual gestures and create meaningful connections. Whether you opt for curated brandboxes or personalized items, the key is in the details. Start planning now to ensure your holiday gifts not only arrive on time but leave a lasting impact throughout the year.

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