Maximize your Direct Mail Campaigns with USPS 2024 Promotions & Incentives

USPS has released its Mailing Promotions for 2024. These promotions offer businesses and individuals the opportunity to discover new ways to engage with traditional mail services and save money through its incentives. The 6 promotions are aimed at encouraging marketers to use innovative technologies and approaches to boost the value and ROI of their direct mail efforts. Keep reading for a quick overview of each USPS promotion available in 2024, or visit the USPS website for full details.

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Tactile, Sensory, and Interactive Promotion

This promotion aims to revolutionize the way customers interact with mail in 2024. By utilizing new and innovative techniques, mailers are encouraged to tap into their customers' senses, creating a multi-sensory experience. With the latest advancements in paper stocks, substrates, finishing techniques, and inks — such as metallic inks — it's now easier than ever to experiment with visual effects, sound, scent, and texture.

To make your direct mail campaign even more engaging, consider incorporating specialty paper finishes like soft-touch and crinkly textures or opting for emboss/deboss methods. Adding interactive elements such as pop-ups, zip strips, and clean release cards can also enhance the customer experience. For maximum impact, use folds to reveal layers of information and create eye-catching cutouts and shapes. Don't miss out on the opportunity to create a sensory-packed direct mail campaign and leave a lasting impression on your customers.

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Incentive: 5% discount

Promotion period: Feb. 1, 2024 – July 31, 2024

Learn more about this promotion.

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Personalized Color Transpromo Promotion

Transform the way you do transactional mail this year with the Personalized Color Transpromo Promotion. This promotion is set out to change the way we traditionally send bills and statements. By incorporating dynamic variable printing, personalization, and color, you can create a more engaging and enjoyable experience for both the sender and receiver. Alongside including a reply mechanism, the use of full-color marketing and data visualization can foster a better connection and response rate. Embrace this fresh approach to bills and statements, and make them more fun by sharing exciting offers with a personal touch. Let's make 2024 the year of fun, colorful, and personalized bills and statements.

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Incentive: 3% discount for full color marketing or 4% for including reply mail mechanism

Promotion period: Feb. 1, 2024 – July 31, 2024

Learn more about this promotion.

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Emerging and Advanced Technology Promotion

The Emerging and Advanced Technology Promotion is encouraging mailers to integrate technology into their campaigns to enhance the customer experience. By using one or more of the eight options provided, mailers can create a new, immersive and interactive mail experience for their consumers. This promotion is designed to amplify direct mail results and increase engagement.

For a 3% discount, mailers can choose to showcase objects using augmented reality, provide voice-guided exploration, or use QR codes to encourage purchases. By utilizing more advanced technology, such as VR, NFCs, or video in print technology, mailers can claim a 4% discount.

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To provide greater flexibility, the start date of the promotion can be selected at any point during the 2024 calendar year. The start date begins on the first mail date claiming the discount and must run for up to six consecutive months between January 1 and December 31, 2024.

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Incentive: 3% discount using emerging and advanced technologies or 4% discount using enhanced emerging technologies

Promotion period: Six months, variable

Learn more about this promotion.

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Reply Mail IMbA Promotion

Streamline your reply mail processes with reply mail IMbA. This promotion encourages marketers to build engagement and create efficiencies by adopting Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™), and High Volume QBRM™. Incorporating a static barcode will score you a 3% discount and a serialized barcode will earn you a whopping 6% discount. The registration period for this promotion opens May 15th, so be sure to make a note on your calendar.

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Incentive: 3% discount for static IMbA on the BRM and a 6% discount for serialized IMbA

Registration begins: May 15, 2024

Promotion period: July 1, 2024 – Dec. 31, 2024

Learn more about this promotion.

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Informed Delivery® Promotion

Are you looking to take your customer engagement to the next level? Consider using interactive digital images to enhance your direct mail campaigns. This promotion encourages the use of informed delivery, which integrates physical and digital mailboxes. With this service, businesses can create a multi-channel experience that allows customers to preview what's on the way to their mailbox — helping to boost customer impressions, interactions, and insights.

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Incentive: 4% discount at the time of mailing and 0.5% discount for eDoc Submitters

Registration begins: June 15, 2024

Promotion period: Aug. 1, 2024 – Dec. 31, 2024

Learn more about this promotion.

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Retargeting Promotion

Give engagement a second chance. The Retargeting Promotion incentivizes marketers to send out personalized postcards to recent website visitors who didn’t convert. We've all been there; we add items to our cart but don't complete the purchase. That's where retargeting direct mail comes in. It’s dynamically printed, targeted messaging that is triggered based on an organic digital interaction from either a website or app. It allows you to build on your customers' online interest, creating a fresh avenue to drive sales, enhance brand awareness, fine-tune offers, and align with your multichannel campaign objectives.

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Incentive: 5% discount

Registration begins: July 15, 2024

Promotion period: Sept. 1, 2024 – Nov. 30, 2024

Learn more about this promotion.

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