6 Benefits of Digital Printing

Over the past few decades, digital printing has become increasingly popular due to its numerous benefits for marketers. While lithographic and offset printing has always been the industry standard, digital printing offers a range of options that can't be overlooked. Whether it’s cost-effectiveness, variable data capabilities, or faster completion times, digital printing should be a serious consideration for your next marketing endeavor.

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Cost-Effective

Digital printing is the perfect solution for small to medium-sized print runs. Unlike offset printing, which has a higher setup cost, digital printing offers substantial savings. Additionally, the make-ready process results in lower waste and reduced inventory obsolescence through printing on-demand. Opting for digital printing allows you to maximize your marketing budget.

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Variable Data

If you're looking to produce a unique campaign that addresses each recipient by name or includes other variable elements, digital printing is your answer. This method is ideal for incorporating graphics, names, discount codes, personal URLs, and the nearest brick-and-mortar location to your recipients. With quick setup times and no need for printing plates, it is perfect for variable data printing and allows you to easily create a memorable and personalized experience for your recipients quickly and effectively.

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Less Waste

Digital printing has proven to generate less waste compared to traditional printing methods. This is because it employs electric charges for printing instead of plates that are designed for each job and require a significant amount of material for make-readies. Additionally, digital printing calibrates much faster than traditional printers, making it more efficient and requiring fewer sheets of paper to warm up the press.

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On-Demand Printing

Digital printing is a great solution for printing the exact amount of materials you need, when you need them. This not only reduces excess inventory, but also helps you generate less waste and eliminates storage costs. Another advantage of digital printing is the freedom it offers businesses, regardless of their budget, since there are no strict minimum order requirements. By printing on demand, you can avoid the risk of overproducing materials that will become outdated, rendering them useless and creating more waste.

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Quick Turnaround

Another great benefit associated with digital printing is its ability to produce a quick turnaround. Unlike traditional printing methods, digital printing doesn't require lengthy setup times, making it perfect for time-sensitive projects. Additionally, there's no need for drying time, which means printed stock can move directly to bindery and finishing, avoiding any delays.

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High-Quality

Digital printing technology enables you to achieve consistent print quality from the beginning to the end of the process. Compared to traditional printing methods, digital printing produces sharp, vibrant, and high-quality results at a fraction of the cost. Moreover, digital printing allows for the use of unique white and metallic inks that give your materials an added edge.

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If you're interested in our services or have a project in mind, don't hesitate to reach out to us. Fill out our Contact Us form and we'll connect you with one of our print specialists who can provide you with further details.