2025 Trends in Promotional Products: What’s Next in Corporate Gifting

The world of promotional products is constantly evolving, and 2025 is shaping up to be a year of creative and thoughtful trends, including those within the promotional industry. Customers are looking for more than just branded swag — they’re looking for items that align with their values, fit well into their lives, and offer a meaningful impression. Here’s a look at the top five trends we’re predicting for 2025 and how your brand can capitalize on them with Lahlouh.

1. Retail Collaborations

Your clients already love trending retail products, so why not elevate them with your brand? Co-branded items with popular retail brands create instant credibility and appeal. From luxurious home items to viral water bottles, retail collaborations allow your brand to keep up with the latest trends while offering pieces your audience genuinely wants.

Why it works: Retail collabs make your giveaways feel less like freebies and more like exclusive gifts. They connect your brand with quality and awareness in a way that standard promotional items just can’t match.

Top Retail-Brand Picks for 2025

Sonos Speakers

Their high-quality sound and sleek design make Sonos speakers a top tier gift. Perfect for clients or employees who love high-performance tech, a gift like this not only impresses but also keeps your brand top-of-mind with every playlist, podcast, show, or movie! 

Therabody

A thoughtful choice for wellness and recovery, a high-quality massage tool like Theragun shows that your brand cares about their well-being — whether it's after a workout or a long day at work.

Stanley Tumbler

A household staple for durable and practical drinkware, Stanley tumblers are a top pick for keeping drinks hot or cold all day. Pair your logo with a product that’s already a favorite and make it a gift they’ll use every day.

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2. Experience-Based Products

Make your gifts more than just things — make them experiences. Games, indoor plant kits, candle-making sets, or custom puzzles spark creativity, engagement, and fun. Perfect for gifting your creative team or clients who value out-of-the-box ideas, these products help create a deeper connection between your brand and its recipients.

Why it works: Experiential products are both memorable and engaging, creating positive associations with your brand while providing a fun and unique experience.

Out of the Box Gift Ideas for Unique Experiences

Signature Games Kit

A compact set with cards, dice, and dominoes that’s easy to bring along wherever you go. It’s practical, versatile, and packed with tons of options for enjoying some downtime, whether at home or on the go.

Modern Sprout Kits

A thoughtful gift that grows — literally. These Modern Sprout kits offer a simple way to add some greenery into any space and give your recipients something they can enjoy and care for over time.

Siblings Candle Kit

A hands-on gift that lets your recipients make their own candles and add a touch of ambiance to any space. It’s a creative yet simple activity that results in something they’ll actually use, adding a personal and functional addition to their space.

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3. Home Goods

After years of receiving work-focused swag, it’s time to make your brand a part of their home life. High-quality throw blankets, premium kitchen tools, or luxurious bath items are the perfect way to bring value and functionality to their daily routine. These are products people are excited to use — and they’ll keep your brand front and center in their personal spaces.

Why it works: Home goods resonate on a more personal level, allowing your brand to go beyond the desk and into everyday life.

Practical Home Necessities

Be Home Decanter

This Be Home decanter is as versatile as it is stylish. Whether used to serve drinks, display fresh flowers as a vase, or store your essentials, it’s a great piece that fits into any home. Your recipients are guaranteed to find ways to use and appreciate it for years to come.

La Cuisine Charcuterie Board

A versatile serving board that’s perfect for entertaining or enjoying a cozy night in. Its classic design makes it a thoughtful and lasting gift that will see plenty of use.

Bamboozle Puzzle Coaster Set

A fun and unique twist on a household staple, this set of four coasters comes together like a puzzle! Made from eco-friendly bamboo fiber, it’s a playful and functional addition to any coffee table or bar cart.

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4. High-Quality + Eco-Friendly

Sustainability has become a top priority amongst most businesses and their audience base. Customers want products that last longer and are better for the environment. Think stainless steel drinkware, reusable grocery bags made from recycled materials, or solar-powered gadgets. High-quality, eco-friendly items demonstrate your company’s commitment to meaningful, lasting solutions.

Why it works: Investing in quality and sustainability not only aligns with your customers’ values but also reflects positively on your brand’s reputation.

Sustainable Gifts That Make an Impact

TerraTone™ Headphones

Made with recycled materials, these headphones combine great sound with sustainable design. They’re a practical, everyday essential that aligns with your eco-conscious values.

Tumi Luggage

A super reliable travel companion that’s made to last. Tumi premium luggage is perfect for frequent travelers, giving them the gift of both function and style.

Out of the Ocean® Reusable Large Shopper Bag

This reusable bag is made entirely from ocean plastics, taking discarded bottles from our waterways with every piece made! It’s a thoughtful, eco-friendly option that’s perfect for everyday errands while supporting efforts to clean up our oceans.

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5. Online Solutions

Simplify your gifting process with an online portal. At Lahlouh, we can create a custom site where you can order your branded products with ease. Whether it’s welcoming a new hire, celebrating a promotion, or recognizing new parents, an online portal makes gifting simple and easy.

Why it works: Online solutions provide flexibility, personalization, and convenience, ensuring your promotional program runs smoothly all year long.

Why These Trends Matter for 2025

The future of promotional products lies in creating meaningful connections and offering items that people truly want to use and keep. Whether it’s the exclusivity of a retail collaboration, the fun of an experiential gift, or the ease of an online portal, these trends are designed to help your brand stand out and make its mark. 

Ready to take on 2025 together and make it your best year yet? Let’s bring these trends to life with promotional products your clients will actually love. Contact us today and we’ll get started! 

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